💐 Additional revenue for florists: cleverly sell leftover flowers via Too Good To Go (and alternatives)

For many florists in Europe, Mondays and Tuesdays tend to be quieter sales days. Weekend orders are completed, fresh flowers arrive—but often there are still high-quality flowers left over from the previous day. What to do with them?

More and more florists are using platforms like Too Good To Go to sell surplus flowers sustainably and profitably. This not only creates new revenue streams but also new customer contacts – all without much effort.

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📦 What is Too Good To Go for florists?

Too Good To Go originally became known as a food rescue platform. But now florists can also offer flower packages on it. The principle:

• You put together a surprise package with fresh leftover flowers.

• Customers buy it through the app at a discounted price.

• You sell flowers that would otherwise go to waste – and generate additional revenue.

Benefits for florists:

• Additional revenue from already written-off inventory

• Contact with new customer groups

• Strengthening a sustainable, modern brand image

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📈 Why the beginning of the week is ideal

Mondays and Tuesdays are quieter for many florists. Through Too Good To Go, you can:

• Increase your store frequency on quiet days

• Pass on flowers from the weekend in a meaningful way

• Attract new customers who would not have come otherwise

This way you can actively use the weaker days for growth.

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👥 Reach new target groups

Most Too Good To Go users are young, price-conscious and sustainability-oriented:

• People who rarely buy flowers

• Young city dwellers interested in sustainability

• Customers who are spontaneously looking for a gift

With an attractive surprise package, a trial purchase can become a permanent regular customer .

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💡 Tips for florists: How to do it successfully

✅ 1. Create high-quality surprise packages

Use only fresh, well-preserved flowers that last at least three days. Creative blends are especially popular.

✅ 2. Plan pick-up times carefully

Ideal times: Monday morning or Tuesday afternoon – when the store is quiet.

✅ 3. Use customer contact

Include a short care guide or a discount coupon for your next purchase. This will turn a first visit into a relationship.

✅ 4. Keep track of inventory

Check on Sundays which flowers are left over – and make realistic offers accordingly.

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🌍 Alternatives to Too Good To Go for Florists

Besides Too Good To Go, there are other ways to cleverly sell leftover flowers:

1. Use your own social media channels

Posting a “last-minute flower offer” on Instagram or Facebook on Mondays often has an immediate local impact.

2. Neighborhood apps & local platforms

In some cities there are apps like Karma , Olio or Nebenan.de that support local offers.

3. Sell leftover flowers in your own online shop

Create your own category like “Flowers Against Waste” or “Surprise Bouquet at a Discount Price.”

4. Collaborations with cafes or local shops

Sell ​​small bouquets as an additional product at a bakery, hairdresser or concept store.

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🌿 Sustainable AND profitable

Who cleverly resells surplus flowers:

• Avoid unnecessary waste

• Increases sales without extra costs

• Positions itself as a sustainable florist

• Opens up new customer groups

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✅ Conclusion: Little effort – big impact

Florists in Europe today have many opportunities to operate sustainably while simultaneously generating additional revenue. Tools like Too Good To Go make it easy to take action—especially at the start of the week.

Just try it out: Start with 2-3 surprise packages on Monday, observe the reactions – and develop a regular weekly offer from there.

Every flower counts – for you, for your customers and for the environment.