Maison Fidele is a family business, founded by two brothers and two sisters with a shared passion for unique flower products. With a wink, we could call ourselves the smallest wholesaler, because we don't sell flowers or plants - but everything that makes a flower shop even more beautiful and personal. What unites us, even though we live 250 kilometers apart in the Netherlands and Germany, is our goal: to strengthen and refine traditional retail by offering unique products.

Our love is for the physical shopping experience: the moment when the customer enjoys the scent of fresh flowers and the retailer's personally selected selection. We select products that are often overlooked by modern formulas. They are items with low profit margins or limited editions, but precisely for this reason they are perfect for florists who want to differentiate their range. We work closely with exporters and wholesalers, who often respond enthusiastically because this way they can offer their customers something unique - and sometimes even at a discount!

Our goal is clear: to support florists with competitive prices, inspiring products and a network of like-minded partners. In this way, together we help take traditional retail to the next level, with craftsmanship and experience at the forefront.

Our logo

For Maison Fidele, the Dutch windmill is a beautiful symbol of strength and reliability. In our logo, we have replaced the classic sails with arrows because we believe in direction and transparency. We are here for florists who want to grow with better margins and a unique, personalized range.

Our approach is simple: work together, collect good products and look forward. That's why we're not constantly on social media, but prefer to spend our time on blogs that really contribute something. We want to help florists in a way that creates added value, with products that are not only special but also tell a good story.