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How flower logistics work – Understand the jour...

Every flower you sell in your shop has already traveled a long way. This journey begins at the auction, where exporters make their purchases. Whether in Aalsmeer, Naaldwijk, or Rijnsburg—thanks...

Shop smart as a florist – How to save money whe...

Flowers don't have to be expensive – if you shop smart. Many florists carefully select their products every day, but even small changes in ordering habits can result in big...

More value from your flower wholesale business ...

As a florist, you make sure every day that you buy beautiful flowers at a fair price. But have you ever wondered how this price is actually determined? Your wholesaler...

💐 Additional revenue for florists: cleverly sel...

💐 Additional revenue for florists: cleverly sell leftover flowers via Too Good To Go (and alternatives) For many florists in Europe, Mondays and Tuesdays tend to be quieter sales days....

5 Tips for Extra Sales on Valentine's Day for F...

Valentine's Day is the perfect day to celebrate love, and as a florist, you have the ideal product to deliver this message: flowers! But how can you make the most...

Holidays Full Throttle: How You As A Florist Ca...

As a florist, you know how important the holidays are to your sales. Mother's Day and Valentine's Day are THE occasions when your flowers are in the spotlight. But how...