Holidays Full Throttle: How You As A Florist Can Double Your Sales On Mother's Day and Valentine's Day

As a florist, you know how important the holidays are to your sales. Mother's Day and Valentine's Day are THE occasions when your flowers are in the spotlight. But how do you ensure that your shop is not only well attended, but that your sales numbers also go through the roof? With a few clever tips and a little creativity, you can use these holidays to double your sales. Let's get started!

1. Plan early

Don't wait until the last minute to make your preparations. Make sure you know in advance which flowers are in high demand, how much stock you need and what promotions you are planning. Classics like roses and tulips are always popular, but trendy flowers like peonies or dried flowers can also score points.

👉 Tip: Order extra flowers and accessories so you never have to say no. No customer wants to be disappointed on Mother's Day or Valentine's Day!

2. Create packages and bundles

Customers love convenience. Put together beautiful gift packages, such as a bouquet with a vase, a card and a box of chocolates. Or offer special Valentine's Day bundles with a bottle of sparkling wine. This not only increases the value of the purchase, but also positions your store as a complete solution.

👉 Why does it work? It makes gift buying easy and attractive while increasing the average order value.

3. Advertise cleverly

Social media is your best friend during the holidays. Post pictures of your most beautiful bouquets, give a glimpse behind the scenes of your store and organize a competition. Make sure there is a clear call to action: "Order now and receive your bouquet in time for Mother's Day!"

👉 Extra tip: Use hashtags like #ValentinesDayFlowers or #MothersDayGift to reach more people in your area.

4. Appeal to emotions

Holidays like Mother's Day and Valentine's Day are about love and appreciation. Use that in your marketing. Tell stories about what flowers can mean or share customer experiences (with their permission, of course!). People like to buy flowers with a message.

👉 Example: “Show your mom how special she is with a beautiful bouquet from your local florist. A small gesture with a big impact!”

5. Use upselling and cross-selling

Like any other day, you can generate additional sales with simple strategies.

• Upselling: Offer more luxurious bouquets with more flowers or more exclusive combinations.
• Cross-selling: Complement small gifts such as scented candles, jewelry or cards with a personal message.

👉 Clever approach: Show popular additions at the checkout and ask politely: “Would you like a nice card to go with that?”

6. Don't forget your online customers

Many people shop online these days, especially on busy days. Make sure your webshop is up to date, with clear photos, prices and delivery options. Actively promote your website via email and social media.

👉 Pro tip: Offer deliveries on specific days with a festive touch, such as a free ribbon or a special card for Mother's Day.

7. Reward customers

Think of small gifts for your loyal customers, such as a discount coupon for their next purchase or a free flower with a large bouquet. This will ensure that they not only buy now, but also come back after the holidays.

8. Create a festive atmosphere

Make your store a real experience. Play romantic or happy music, decorate your store with Valentine's or Mother's Day themes and let the scent of fresh flowers fill the room. Customers stay longer and are more likely to buy more in an inviting environment.

rocking holidays

With good planning, creative ideas and clever sales strategies, you as a florist can make Mother's Day and Valentine's Day truly top days. Show what you can do, play on emotions and continue to surprise your customers even after the holidays.